Nothing beats a great story, and often when I think of storytelling, I imagine a scene like the one in this image. I see wide-eyed faces huddled around a fire listening to a gravel-voiced old man casting his spell (thinking Ian McKellen here).
Yeah, I'm a huge sucker for a great story. But so are you. So is everybody, really. People have always used stories to entertain, to teach, to keep the past alive, to remind people where they came from and where they want to go.
And great stories aren't just told around the fire by old guys with cool voices.
Whether it's TV, film, books, blogs or podcasts, stories are everywhere and they remain the most powerful way of communicating. But when I sit down with a client who has asked for a consult about a website and bring up storytelling, I often get a blank stare.
